Hey there! Remember me? I’ve been on a much-needed social media/blogging break these past couple weeks. With a crazy-busy teaching schedule subbing classes during the holidays and already feeling a bit burnt out, I decided a mini blog vacation was in order. And I must say, a week of eating my food without first worrying about taking a picture of it with optimal lighting was pretty damn refreshing. 😉
My teaching schedule goes back to normal next week and I’m excited to get back in the swing of things with Pumps. Clearly my little hiatus was needed because I’ve gone from feeling totally uninspired to bursting at the seams with plans and ambitions for the new year. Time to get to work!
Before jumping to the new year’s plans, I wanted to look back on some highlights from 2016. These are the most popular blog posts (determined by page views) from this last year. For fellow bloggers, I’ve included my thoughts on why these particular posts performed better than the rest–hopefully it will give you some ideas for strategizing your content calendar in 2017!
Top 5 Blog Posts from 2016
It’s funny. I consider the backbone of this blog to be the workout posts yet they are NEVER the most viewed. Recipe posts do well for me because they’re the most likely to be picked up and shared by list and roundup-style sites like BuzzFeed.
Posts like this do well because the title makes you want to click and the content is a conversation starter and relatable. Most of the traffic to this post came from Facebook as fellow fitness instructors shared with their friends and tagged others in the comments.
Yumi Kim dress on left also comes in a mini length that’s cute
Stitch Fix posts always seem to be popular, but this one most likely did especially well because of the call to action in the title.
The only workout to make the top 5! I think this one did well because of how specific it is. Not just a core workout, but one using only standing exercises. As far as SEO and Google goes, often the more specific you get, the better chance you have of showing up higher in the search rankings. If I generically title a post “Core Workout” I’m competing with thousands of other “Core Workout”s and who’s going to win that SEO race–lil’ old me or a goliath like PopSugar? No contest. Another reason this one did well was because of the great lighting I had that day. I consider the photos in this post to be some of the clearest and cleanest of my workout posts and the result was a pictorial that blew up on Pinterest. Good lighting + solid-colored backdrop + cute outfit = Pinterest success.
This recipe is delicious! Again, food posts always do well for me as they’re the most likely to be picked up and included in roundups by other sites.
Now a couple other highlights from the year …
Top Blog Post from Any Year: Stupid-Easy Slow Cooker Shredded Mexican Chicken
This was my most highly trafficked blog post this year (originally posted in 2015) and it’s a bit ironic because I actually don’t eat chicken any more (I’ll do a blog post elaborating on that eventually).
Most Viewed YouTube Video: 12-Minute Lower Body HIIT Workout
This workout targets the butt and legs and while it’s only 12 minutes long, trust me, you wouldn’t want it to be a second longer. So. Challenging.
Most Liked Instagrams
I love that the most popular photo I’ve ever posted isn’t a recipe or a workout or anything remotely health related. Nope. Just me and my boyfriend dressed up as Napoleon Dynamite and Pedro (LOL). Other highlights included running the Boston Marathon, a childhood diary entry (this one is funny, too) and pretty scenery.
And that’s that! I used to set all these lofty income, traffic number and follower count goals for the blog each year, but I’ve found that just leads to disappointment and a focus on the wrong things. Last year I shifted my goal-making strategy to be more project based. The big one was to get a YouTube channel up and running and while I’ve still got a lot of improvements to make, I’d consider that a success! For 2017, I’m focusing on furthering my own education in the health and fitness fields so that I can then share more with you guys. The only thing I love more than teaching is being a student and I’ve found that I really miss the whole schooling process (cue the nerd jokes). I intend for the new year to bring courses, classes, certification programs, and conferences my way. 🙂
Are you setting goals for 2017? What are they? What were some highlights from 2016?